Digital Marketing Specialist

Job Title: Digital Marketing Specialist

No of Positions: 10

Job Type: Full-Time, Part-Time, Temporary

Location: Multiple Cities (Multan, Lahore, Sargodha, Karachi, Sialkot, Islamabad, Rawalpindi)

Experience: 3-4 Years

Salary: PKR 50,000 – 70,000 per month

Benefits: Health benefits included

Work Arrangement: Remote, Onsite, Hybrid

About Fitwell Hub:

Fitwell Hub is an innovative healthcare platform in Pakistan, offering a range of services including in-clinic and virtual consultations, a 24/7 free helpline with professional doctors, and utilizing a hybrid healthcare hub and spoke model. Our mission is to provide accessible, high-quality healthcare to all.

Position Overview:

We are seeking a skilled and results-driven Digital Marketing Specialist to join our team. This role offers flexibility in work arrangements, including full-time, part-time, and temporary positions. The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to enhance Fitwell Hub’s online presence and drive engagement.

Key Responsibilities:

• Develop and implement digital marketing strategies and campaigns across various channels.
• Manage and optimize digital advertising campaigns, including Google Ads, social media ads, and display advertising.
• Create and curate engaging content for social media platforms, blogs, and email marketing.
• Analyze and report on the performance of digital marketing campaigns, using data to drive decision-making and strategy adjustments.
• Conduct SEO and SEM activities to improve website visibility and search engine rankings.
• Monitor and manage social media accounts, responding to comments and messages in a timely manner.
• Collaborate with internal teams to align digital marketing efforts with overall business goals.
• Stay updated with the latest digital marketing trends and best practices.
• Manage the digital marketing budget and allocate resources effectively.

Requirements:

• 3-4 years of professional experience in digital marketing.
• Proven track record of managing successful digital marketing campaigns.
• Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent communication, writing, and analytical skills.
• Ability to work independently and as part of a team.
• Proficiency in Microsoft Office Suite and familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
• Degree in Marketing, Communications, Digital Media, or a related field.
• Relevant certifications in digital marketing (e.g., Google Ads Certification, HubSpot) are a plus.

Benefits:

• Competitive salary of PKR 50,000 – 70,000 per month.
• Health benefits included.
• Flexible work arrangements (remote, onsite, hybrid).
• Opportunity to work in a growing and innovative healthcare platform.
• Potential for contract extension based on performance.

Locations:

We have multiple positions available across Pakistan in the following cities:

• Multan
• Lahore
• Karachi
• Islamabad
• Rawalpindi

How to Apply:

Interested candidates are encouraged to submit their resume and a cover letter to hr@fitwellhub.pk. Please specify your preferred work arrangement and city in your application.

Fitwell Hub is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.